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Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation

author
So, Kevin Kam Fung
Li, Jing
King, Ceridwyn
Hollebeek, Linda Desiree
statement of authorship
Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek
source
publisher
year of publication
pages
17 p
url
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
kliendid
kaasamine
klienditeekond
pikaajalised uuringud
sotsiaalmeedia
keyword
cross-lagged analysis
customer engagement (CE)
customer journey
longitudinal research
social media
stickiness
classifier
1.1
Scopus
scopus
So, K. K. F., Li, J., King, C., Hollebeek, L. D. Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation // Psychology and Marketing (2024), 17 p. https://doi.org/10.1002/mar.21999