So, K. K. F., Li, J., King, C., Hollebeek, L. D.

Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation

author

So, Kevin Kam Fung

Li, Jing

King, Ceridwyn

Hollebeek, Linda Desiree

statement of authorship

Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek

source

Psychology and Marketing

publisher

Wiley

year of publication

2024

pages

17 p

url

https://doi.org/10.1002/mar.21999

subject term

kliendid

kaasamine

klienditeekond

pikaajalised uuringud

sotsiaalmeedia

keyword

cross-lagged analysis

customer engagement (CE)

customer journey

longitudinal research

social media

stickiness

ISSN

0742-6046

Open Access

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

scopus

TTÜ department

ärikorralduse instituut

language

inglise

So, K. K. F., Li, J., King, C., Hollebeek, L. D. Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation // Psychology and Marketing (2024), 17 p. https://doi.org/10.1002/mar.21999