Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
author
statement of authorship
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
publisher
year of publication
pages
17 p
subject term
keyword
brand competence
brand warmth
luxury brands
ISSN
1472-0817
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
classifier
Scopus
scopus
TTÜ department
language
inglise
Arya, V., Sethi, D., Hollebeek, L. D. Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands // Journal of Consumer Behaviour (2024), 17 p.