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Customer engagement in evolving technological environments : synopsis and guiding propositions (title)
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journal article EST
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journal article ENG
Customer engagement in evolving technological environments : synopsis and guiding propositions
Hollebeek, Linda Desiree
;
Sprott, David E.
;
Andreassen, Tor W.
European Journal of Marketing
2019
/
p. 2018-2023
https://doi.org/10.1108/EJM-09-2019-970
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journal article EST
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keyword
7
1.
customer brand engagement
2.
customer engagement
3.
customer engagement (behavior)
4.
customer engagement (CE)
5.
customer engagement marketing
6.
customer engagement scale
7.
customer engagement value
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