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journal article EST
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journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
p. 545–561
https://doi.org/10.1108/JPBM-07-2024-5370
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
2
journal article EST
/
journal article ENG
Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
Rayne, Daniel
;
Hollebeek, Linda Desiree
;
Leckie, Civilai
;
Johnson, Lester
Marketing Intelligence & Planning
2025
/
15 p
https://doi.org/10.1108/MIP-10-2024-0776
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
3
journal article EST
/
journal article ENG
Customer brand engagement during service lockdown
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kasabov, Edward
;
Hammedi, Wafa
;
Warlow, Alexander
;
Clark, Moira K.
Journal of services marketing
2021
/
p. 201-209
https://doi.org/10.1108/JSM-05-2020-0199
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
Number of records 3, displaying
1 - 3
keyword
92
1.
customer brand engagement
2.
Brand engagement
3.
consumer brand engagement
4.
customer-based brand equity
5.
customer engagement
6.
customer engagement (behavior)
7.
customer engagement (CE)
8.
customer engagement marketing
9.
customer engagement scale
10.
customer engagement value
11.
brand
12.
brand attachment
13.
brand avoidance
14.
brand betrayal
15.
Brand commitment
16.
brand communication
17.
brand community identification
18.
brand competence
19.
brand equity
20.
brand evangelism
21.
brand experience
22.
brand identification
23.
brand identity
24.
brand inauthenticity
25.
brand love
26.
brand loyalty
27.
brand management
28.
brand origin identification
29.
brand prestige
30.
brand relationship quality
31.
Brand trust
32.
brand warmth
33.
cocreated brand value
34.
consumer-based brand equity
35.
consumer-brand relationship
36.
human-brand based marketing
37.
intra brand competition
38.
knowledge of brand origins
39.
memorable brand experience
40.
virtual brand community
41.
active learning and engagement
42.
actor engagement
43.
affective engagement
44.
automatic clutch engagement
45.
civic engagement
46.
clutch engagement
47.
consumer engagement (CE)
48.
content engagement
49.
employee work engagement
50.
engagement
51.
engagement in study
52.
influencer engagement
53.
meaningful stakeholder engagement
54.
motivation and engagement
55.
R&D engagement
56.
responsible stakeholder engagement marketing (RSEM)
57.
societal engagement
58.
stakeholder engagement
59.
stakeholder engagement (SE)
60.
Stakeholders' Blockchain Engagement
61.
student engagement
62.
travel engagement
63.
virtual engagement
64.
visitor engagement
65.
work engagement
66.
bank-customer relationships
67.
customer activity cycle
68.
customer advocacy
69.
customer cocreation
70.
customer compatibility level
71.
customer empowerment
72.
customer experience
73.
Customer experience (CX)
74.
customer feedback
75.
customer influence
76.
customer insights
77.
customer installation
78.
customer journey
79.
customer journey (CJ)
80.
customer knowledge sharing
81.
customer learning
82.
customer loyalty
83.
customer loyalty intent
84.
customer relationship management (CRM)
85.
customer satisfaction
86.
customer service quality
87.
customer survey
88.
customer trust
89.
customer value
90.
customer values
91.
perceived customer value theory
92.
student-customer orientation
author
3
1.
Brand, Dirk
2.
Brand, Ruth
3.
Smart Buildings, Loads, and Customer Systems Committee
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