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International Journal of Research in Marketing (source)
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journal article EST
/
journal article ENG
Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives
Hollebeek, Linda Desiree
;
Belk, Russell
International Journal of Research in Marketing
2021
/
p. 387-401
https://doi.org/10.1016/j.ijresmar.2021.03.001
Journal metrics at Scopus
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journal article EST
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journal article ENG
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keyword
31
1.
international research
2.
cooperative marketing
3.
destination marketing
4.
digital marketing
5.
digital content marketing
6.
digital marketing
7.
experience marketing
8.
experiential marketing
9.
exporting export marketing
10.
Human-brand based marketing
11.
industrial marketing
12.
instagram marketing
13.
marketing
14.
marketing communications
15.
marketing training
16.
marketing and library
17.
marketing and university library
18.
marketing communication
19.
marketing innovation
20.
marketing networks
21.
marketing strategy
22.
place marketing
23.
relationship marketing
24.
social media marketing
25.
social media marketing
26.
social media marketing and library
27.
social media marketing and university library
28.
tourism marketing
29.
word-of-mouth (WOM) marketing
30.
word-of-mouth marketing
31.
international relations and international political economy
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