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The Routledge Companion to Corporate Branding (source)
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book article
Visitors' destination brand engagement's effect on co-creation : an empirical study
Rather, Raouf Ahmad
;
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kukk, Jana
;
Ghasemi-Marzbali, Ali
The Routledge Companion to Corporate Branding
2022
/
17 p
https://doi.org/10.4324/9781003035749
book article
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keyword
10
1.
branding
2.
branding strategy
3.
city branding
4.
country branding
5.
destination branding
6.
nation branding
7.
nation-branding
8.
place branding
9.
regional branding
10.
riigi bränding
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