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Journal of strategic marketing (source)
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journal article EST
/
journal article ENG
Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
Hollebeek, Linda Desiree
;
Parts, Oliver
;
Urbonavicius, Sigitas
;
Riisalu, Rein
;
Adomaviciute-Sakalauske, Karina
;
Jansson, Johan
Journal of strategic marketing
2024
/
p. 1415-1434
https://doi.org/10.1080/0965254X.2024.2380657
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
54
1.
EU Strategic Narratives
2.
strategic narrative theory
3.
strategic action fields
4.
strategic alliances
5.
strategic audit
6.
strategic autonomy
7.
strategic communication
8.
strategic energy planning
9.
strategic environmental assessment
10.
strategic flexibility
11.
strategic human resource management
12.
strategic imagination
13.
strategic innovation policy
14.
strategic intentions
15.
strategic level decision makers
16.
strategic management
17.
strategic meaning
18.
strategic narrative
19.
strategic narrative theory
20.
strategic narratives
21.
strategic orientations
22.
strategic partnerships
23.
strategic planning
24.
strategic renewal and corporate turnaround management
25.
strategic rules
26.
cooperative marketing
27.
destination marketing
28.
digital marketing
29.
digital content marketing
30.
digital marketing
31.
experience marketing
32.
experiential marketing
33.
exporting export marketing
34.
Human-brand based marketing
35.
industrial marketing
36.
instagram marketing
37.
marketing
38.
marketing communications
39.
marketing training
40.
marketing and library
41.
marketing and university library
42.
marketing communication
43.
marketing innovation
44.
marketing networks
45.
marketing strategy
46.
place marketing
47.
relationship marketing
48.
social media marketing
49.
social media marketing
50.
social media marketing and library
51.
social media marketing and university library
52.
tourism marketing
53.
word-of-mouth (WOM) marketing
54.
word-of-mouth marketing
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