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Avatars' phygital social presence in the metaverse : an engaged theory perspective (title)
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journal article EST
/
journal article ENG
Avatars' phygital social presence in the metaverse : an engaged theory perspective
Sprott, David E.
;
Hollebeek, Linda Desiree
;
Sigurdsson, Valdimar
;
Clark, Moira K.
;
Urbonavicius, Sigitas
Psychology and Marketing
2025
/
p. 1528-1540
https://doi.org/10.1002/mar.22191
journal article EST
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journal article ENG
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keyword
15
1.
social presence theory
2.
engaged theory
3.
automated social presence
4.
human social presence
5.
social presence
6.
social exchange theory
7.
social identity theory
8.
social practice theory
9.
social representation theory
10.
social system theory
11.
social systems theory
12.
digital engaged work
13.
industrial metaverse
14.
metaverse
15.
metaverse identification
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