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Experience marketing : conceptual insights and the difference from experiential marketing (title)
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book article
Experience marketing : conceptual insights and the difference from experiential marketing
Leppiman, Anu
;
Same, Siiri
University-business cooperation Tallinn 2011
2011
/
p. 240-258 : ill
book article
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keyword
36
1.
experiential marketing
2.
experience marketing
3.
cooperative marketing
4.
customer engagement marketing
5.
destination marketing
6.
digital marketing
7.
digital content marketing
8.
digital marketing
9.
exporting export marketing
10.
gamification marketing
11.
Human-brand based marketing
12.
industrial marketing
13.
influencer marketing
14.
instagram marketing
15.
marketing
16.
marketing communications
17.
marketing training
18.
marketing and library
19.
marketing and university library
20.
marketing communication
21.
marketing innovation
22.
marketing networks
23.
marketing strategies
24.
marketing strategy
25.
place marketing
26.
relationship marketing
27.
responsible marketing
28.
responsible stakeholder engagement marketing (RSEM)
29.
social media marketing
30.
social media marketing
31.
social media marketing activities
32.
social media marketing and library
33.
social media marketing and university library
34.
tourism marketing
35.
word-of-mouth (WOM) marketing
36.
word-of-mouth marketing
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