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journal article EST
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journal article ENG
Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review
Hollebeek, Linda Desiree
;
Sarstedt, Marko
;
Menidjel, Choukri
;
Sprott, David E.
;
Urbonavicius, Sigitas
Psychology & Marketing
2023
/
p. 1074 - 1088
https://doi.org/10.1002/mar.21797
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
43
1.
critical psychology
2.
models in psychology
3.
organizational psychology
4.
psychology
5.
psychology and behaviour
6.
AMP-activated protein kinase (AMPK)
7.
slamming loads & responses
8.
cooperative marketing
9.
customer engagement marketing
10.
destination marketing
11.
digital marketing
12.
digital content marketing
13.
digital marketing
14.
experience marketing
15.
experiential marketing
16.
exporting export marketing
17.
gamification marketing
18.
Human-brand based marketing
19.
industrial marketing
20.
influencer marketing
21.
instagram marketing
22.
marketing
23.
marketing communications
24.
marketing training
25.
marketing and library
26.
marketing and university library
27.
marketing communication
28.
marketing innovation
29.
marketing networks
30.
marketing strategies
31.
marketing strategy
32.
place marketing
33.
relationship marketing
34.
responsible marketing
35.
responsible stakeholder engagement marketing (RSEM)
36.
social media marketing
37.
social media marketing
38.
social media marketing activities
39.
social media marketing and library
40.
social media marketing and university library
41.
tourism marketing
42.
word-of-mouth (WOM) marketing
43.
word-of-mouth marketing
subject term
2
1.
Baltic Monitoring & Forecasting Centre (BAL-MFC)
2.
Ernst & Young Baltic AS
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