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Experience marketing : conceptual model, difference from experiential marketing and a pilot study (title)
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book article
Experience marketing : conceptual model, difference from experiential marketing and a pilot study
Same, Siiri
41th EMAC Conference Marketing to Citizens : Going beyond Customers and Consumers : conference proceedings : ISCTE Business School, Lisbon, 22-25 May 2012
2012
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p. 458
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39
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experiential marketing
2.
experience marketing
3.
cooperative marketing
4.
customer engagement marketing
5.
destination marketing
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digital marketing
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digital content marketing
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digital marketing
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exporting export marketing
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gamification marketing
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Human-brand based marketing
12.
industrial marketing
13.
influencer marketing
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instagram marketing
15.
marketing
16.
marketing communications
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marketing training
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marketing and library
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marketing and university library
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marketing communication
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marketing innovation
22.
marketing networks
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marketing strategies
24.
marketing strategy
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place marketing
26.
relationship marketing
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responsible marketing
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responsible stakeholder engagement marketing (RSEM)
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social media marketing
30.
social media marketing
31.
social media marketing activities
32.
social media marketing and library
33.
social media marketing and university library
34.
tourism marketing
35.
word-of-mouth (WOM) marketing
36.
word-of-mouth marketing
37.
conceptual data model
38.
conceptual model
39.
conceptual model of curriculum for accounting specialization
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