full record print

Grouped stakeholders' journeys: A dynamic social impact theory perspective

author
statement of authorship
Moira K. Clark, Linda D. Hollebeek, V. Kumar, Iivi Riivits-Arkonsuo, Yide Liu
source
publisher
year of publication
pages
15 p
url
ISSN
0742-6046
scientific publication
teaduspublikatsioon
language
Inglise
subject term
keyword
customer engagement (CE)
customer experience (CX)
customer journey (CJ)
dynamic social impact theory (DSIT)
stakeholder engagement (SE)
stakeholder experience (SX)
stakeholder journey (SJ)
Clark, M. K., Hollebeek, L. D., Kumar, V., Riivits‐Arkonsuo, I., Liu, Y. Grouped stakeholders' journeys: A dynamic social impact theory perspective // Psychology and marketing (2026), 15 p. https://doi.org/10.1002/mar.70138