Marketing theory : experience marketing and experiential marketing
author
statement of authorship
Siiri Same, Jorma Larimo
location of publication
Vilnius
publisher
year of publication
pages
p. 480-487 : ill
conference name, date
7th International Scientific Conference “Business and Management 2012”, May 10-11, 2012
conference location
Vilnius, Lithuania
ISSN
2029-4441
ISBN
978-609-457-116-9 (CD-ROM)
notes
Bibliogr. p. 486-487
language
inglise
Same, S., Larimo, J. Marketing theory : experience marketing and experiential marketing // The 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania. Vilnius : Technika, 2012. p. 480-487 : ill.