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Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands

author
Arya, Vikas
Sethi, Deepa
Hollebeek, Linda Desiree
statement of authorship
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
source
publisher
year of publication
pages
17 p
url
ISSN
1472-0817
notes
Includes bibliogr
scientific publication
teaduspublikatsioon
language
inglise
classifier
1.1
Scopus
scopus
Arya, V., Sethi, D., Hollebeek, L. D. Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands // Journal of Consumer Behaviour (2024), 17 p. https://doi.org/10.1002/cb.2419