Avatars' phygital social presence in the metaverse: An engaged theory perspective
author
statement of authorship
Sprott, David E.; Hollebeek, Linda D.; Sigurdsson, Valdimar; Clark, Moira K.; Urbonavicius, Sigitas
source
publisher
journal volume number month
vol. 42, 6
year of publication
pages
p. 1528-1540
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
automated social presence
avatars
engaged theory
human social presence
classifier
TalTech department
Sprott, D. E., Hollebeek, L. D., Sigurdsson, V., Clark, M. K., Urbonavicius, S. Avatars' phygital social presence in the metaverse: An engaged theory perspective // Psychology and Marketing (2025) vol. 42, 6, p. 1528-1540.