Online word-of-mouth on brands and experience marketing
statement of authorship
Iivi Riivits-Arkonsuo and Anu Leppiman
journal volume number month
Vol. 1/2
year of publication
pages
p. 43-55 : ill
ISSN
2228-2181
notes
Bibliogr. p. 52-55
language
inglise
subject term
subject of location
keyword
online word-of-mouth communication
word-of-mouth marketing
TTÜ department
Riivits-Arkonsuo, I., Leppiman, A. Online word-of-mouth on brands and experience marketing // Journal of management and change (2014) Vol. 1/2, p. 43-55 : ill.