Cocreated brand value : theoretical model and propositions
statement of authorship
Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi & René Arvola
source
Journal of Brand Management
publisher
journal volume number month
vol. 28, 4
year of publication
pages
p. 413-428
ISSN
1350-231X
1479-1803
notes
Bibliogr.: 150 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
cocreated brand value
resource integration
sharing
modified tie-strength
modified network cohesion
classifier
kvartiil
category (general)
TTÜ department
Reserch Group
Hollebeek, L. D., Clark, M. K., Hammedi, W., Arvola, R. Cocreated brand value : theoretical model and propositions // Journal of Brand Management (2021) vol. 28, 4, p. 413-428.