Otsing - TalTech teadusportaal

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artikkel kogumikus

Beloved brands - insight into the formation of meaningful experienceRiivits-Arkonsuo, Iivi; Leppiman, Anu14th EBES Conference - Barcelona : program and abstract book : October 23-25, 2014, Barcelona, Spain2014 / p. 8, 64

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2

artikkel ajakirjas EST / artikkel ajakirjas ENG

Cocreated brand value : theoretical model and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Hammedi, Wafa; Arvola, ReneJournal of Brand Management2021 / p. 413-428 https://doi.org/10.1057/s41262-021-00235-9 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

artikkel ajakirjas EST / artikkel ajakirjas ENG

3

artikkel kogumikus

Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual frameworkSaha, Victor; Venkatesh, Mani; Goyal, Praveen; Hollebeek, Linda DesireeResearch Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications2022 / p. 80-89 https://doi.org/10.4337/9781839105425

artikkel kogumikus

4

artikkel ajakirjas

Country branding and experience marketing : a perspective on sensemaking and cognition theoriesSame, SiiriJournal of international scientific publications : economy & business2012 / p. 286-303 : ill

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5

artikkel kogumikus

Design management and branding for SMEs : experiences from the DesignSHIP projectHack, Achim; Prause, Gunnar Klaus; Maknyte, LaimaEuropean integration and Baltic Sea region studies : university-business partnership through the Triple Helix Approach ; Vol. II2012 / p. 129-148 : ill https://www.researchgate.net/publication/316924339_Design_Management_and_Branding_for_SMEs_Experiences_from_the_DesignSHIP

artikkel kogumikus

6

artikkel kogumikus

Destination branding and constructing symbolic capital in world heritage sitesMichelson, AleksandrDeveloping Tourism – Sustaining Regions : book of abstracts : The 21st Nordic Symposium in Tourism and Hospitality Research2012 / p. 97

artikkel kogumikus

7

artikkel kogumikus

Elamusturundus : autentsete elamuste otsingud riigi brändimiseks [Elektrooniline publikatsioon]Same, Siiri"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 13

artikkel kogumikus

8

artikkel ajakirjas

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

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9

artikkel kogumikus

"Hea tegu liikluses tasub ära" kampaania saamislugu [Elektrooniline publikatsioon]Kalda, Liisel"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 9

artikkel kogumikus

10

artikkel ajakirjas

Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformationGerlitz, Laima; Meyer, Christopher; Prause, Gunnar KlausEntrepreneurship and sustainability issues2021 / p. 467-487 https://doi.org/10.9770/jesi.2021.8.4(28)

artikkel ajakirjas

11

artikkel ajakirjas

When “branding” meets “building:” the consequences of nation branding on identity in Kyrgyzstan and EstoniaPolese, Abel; Sheranova, ArzuuJournal of baltic studies2023 / 23 p https://doi.org/10.1080/01629778.2023.2271889

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12

artikkel kogumikus

Visitors' destination brand engagement's effect on co-creation : an empirical studyRather, Raouf Ahmad; Hollebeek, Linda Desiree; Smith, Dale L.G.; Kukk, Jana; Ghasemi-Marzbali, AliThe Routledge Companion to Corporate Branding2022 / 17 p https://doi.org/10.4324/9781003035749

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