Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention

vastutusandmed
Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Raouf Ahmad Rather, Shadma Shahid & Valdimar Sigurdsson
kirjastus/väljaandja
ajakirja aastakäik number kuu
vol. 39, 3-4
ilmumisaasta
leheküljed
p. 275-297
ISSN
0267-257X
1472-1376
teaduspublikatsioon
teaduspublikatsioon
klassifikaator
1.1
TTÜ struktuuriüksus
keel
inglise
Khan, I., Hollebeek, L. D., Fatma, M., Islam, J. U., Rather, R. A., Shahid, S., Sigurdsson, V. Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention // Journal of Marketing Management (2023) vol. 39, 3-4, p. 275-297. https://doi.org/10.1080/0267257X.2022.2106290