täiskirje prindi

Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework

autor
Saha, Victor
Venkatesh, Mani
Goyal, Praveen
Hollebeek, Linda Desiree
vastutusandmed
Victor Saha, Venkatesh Mani, Praveen Goyal, and Linda D. Hollebeek
allikas
Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 80-89
leitav
ISBN
978-1-83910-541-8
teaduspublikatsioon
teaduspublikatsioon
TTÜ struktuuriüksus
keel
inglise
Saha, V., Venkatesh, M., Goyal, P., Hollebeek, L. Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework // Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications. : Edward Elgar Publishing, 2022. p. 80-89. https://doi.org/10.4337/9781839105425