Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement

vastutusandmed
Raouf Ahmad Rather, Linda D. Hollebeek, Tan VO-THANH, Haywantee Ramkissoon, Anu Leppiman, Dale Smith
kirjastus/väljaandja
ajakirja aastakäik number kuu
vol. 21, 5
ilmumisaasta
leheküljed
p. 1175-1189
ISSN
1479-1838
1472-0817
Open Access
Open Access
teaduspublikatsioon
teaduspublikatsioon
keel
inglise
Uurimisrühm
Rather, R. A., Hollebeek, L. D., Vo-Thanh, T., Ramkissoon, H., Leppiman, A., Smith, D. Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagement // Journal of Consumer Behaviour (2022) vol. 21, 5, p. 1175-1189. https://doi.org/10.1002/cb.2070