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Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation

author
So, Kevin Kam Fung
Li, Jing
King, Ceridwyn
Hollebeek, Linda Desiree
statement of authorship
Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek
source
publisher
journal volume number month
vol. 41, 7
year of publication
pages
p. 1597-1613 : ill
url
ISSN
0742-6046
notes
Bibliogr.: 122 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
cross-lagged analysis
customer engagement (CE)
customer journey
longitudinal research
social media
stickiness
So, K. K. F., Li, J., King, C., Hollebeek, L. D. Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation // Psychology and Marketing (2024) vol. 41, 7, p. 1597-1613 : ill. https://doi.org/10.1002/mar.21999