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Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagement

author
statement of authorship
Muhammad Waqas, Nauman Wajid, Muhammad Ali Khan, Linda D. Hollebeek, Sigitas Urbonavicius
source
publisher
journal volume number month
vol. 24, 5
year of publication
pages
17 p
url
ISSN
1472-0817
scientific publication
teaduspublikatsioon
language
English
Waqas, M., Wajid, N., Khan, M. A., Hollebeek, L. D., Urbonavicius, S. Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagement // Journal of Consumer Behaviour (2025) vol. 24, 5, 17 p. https://doi.org/10.1002/cb.70002