Hollebeek, L. D., Parts, O., Urbonavicius, S., Riisalu, R., Adomaviciute-Sakalauske, K., Jansson, J.

Consumers’ online brand-related misinformation engagement : a weapons of influence perspective

author

Hollebeek, Linda Desiree

Parts, Oliver

Urbonavicius, Sigitas

Riisalu, Rein

Adomaviciute-Sakalauske, Karina

Jansson, Johan

statement of authorship

Linda D. Hollebeek, Oliver Parts, Sigitas Urbonavicius, Rein Riisalu, Karina Adomaviciute-Sakalauske, Johan Jansson

source

Journal of strategic marketing

publisher

Informa UK Limited

year of publication

2024

url

https://doi.org/10.1080/0965254X.2024.2380657

subject term

desinformatsioon

tarbijad

brändid

mõjutamine

turundusstrateegiad

keyword

misinformation

consumer engagement

Brands

Cialdini’s weapons of influence

marketing strategy

ISSN

1466-4488

Open Access

scientific publication

teaduspublikatsioon

classifier

1.1

TTÜ department

ärikorralduse instituut

language

inglise

Hollebeek, L. D., Parts, O., Urbonavicius, S., Riisalu, R., Adomaviciute-Sakalauske, K., Jansson, J. Consumers’ online brand-related misinformation engagement : a weapons of influence perspective // Journal of strategic marketing (2024) https://doi.org/10.1080/0965254X.2024.2380657