Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
author
statement of authorship
Linda D. Hollebeek, Oliver Parts, Sigitas Urbonavicius, Rein Riisalu, Karina Adomaviciute-Sakalauske, Johan Jansson
source
Journal of strategic marketing
publisher
journal volume number month
vol. 32, 8
year of publication
pages
p. 1415-1434
ISSN
1466-4488
0965-254X
notes
Bibliogr. 81 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
classifier
quartile
TalTech department
Hollebeek, L. D., Parts, O., Urbonavicius, S., Riisalu, R., Adomaviciute-Sakalauske, K., Jansson, J. Consumers’ online brand-related misinformation engagement : a weapons of influence perspective // Journal of strategic marketing (2024) vol. 32, 8, p. 1415-1434.