Brand engagement and experience in online services

statement of authorship
Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Zillur Rahman
journal volume number month
Vol. 34, 2
year of publication
pages
p. 163−175
keyword
Brand commitment
Brand trust
online service
ISSN
0887-6045
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Khan, I., Hollebeek, L., Fatma, M., Islam, J., Rahman, Z. Brand engagement and experience in online services // Journal of services marketing (2020) Vol. 34, 2, p. 163−175. https://doi.org/10.1108/JSM-03-2019-0106