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journal article
Marketing medieval heritage - spatial consumption
Michelson, Aleksandr
Acta Universitatis Bohemieae Meridionales. The Scientific Journal for Economics, Management and Trade
2011
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p. 89-94 : ill
https://ideas.repec.org/a/boh/actaub/v14y2011i2p89-94.html
journal article
2
book article
Pedestrian networks, cultural built heritage and destination marketing : theoretical and methodological perspectives
Michelson, Aleksandr
Recent Researches in Energy, Environment and Landscape Architecture : Proceedings of the 7th IASME/WSEAS International Conference on Energy, Environment, Ecosystems and Sustainable Development (EEESD '11) ; Proceedings of the 4th IASME/WSEAS International Conference on Landscape Architecture (LA '11), Angers, France, November 17-19, 2011
2011
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p. 31-36 : ill
book article
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keyword
33
1.
destination marketing
2.
destination
3.
destination branding
4.
destination earth
5.
destination management
6.
cooperative marketing
7.
digital marketing
8.
digital content marketing
9.
digital marketing
10.
experience marketing
11.
experiential marketing
12.
exporting export marketing
13.
Human-brand based marketing
14.
industrial marketing
15.
instagram marketing
16.
marketing
17.
marketing communications
18.
marketing training
19.
marketing and library
20.
marketing and university library
21.
marketing communication
22.
marketing innovation
23.
marketing networks
24.
marketing strategy
25.
place marketing
26.
relationship marketing
27.
social media marketing
28.
social media marketing
29.
social media marketing and library
30.
social media marketing and university library
31.
tourism marketing
32.
word-of-mouth (WOM) marketing
33.
word-of-mouth marketing
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