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journal article EST / journal article ENG

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 / p. 1415-1434 https://doi.org/10.1080/0965254X.2024.2380657 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformationGerlitz, Laima; Meyer, Christopher; Prause, Gunnar KlausEntrepreneurship and sustainability issues2021 / p. 467-487 https://doi.org/10.9770/jesi.2021.8.4(28)

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Responsible stakeholder engagement marketingKumar, V.; Hollebeek, Linda Desiree; Sharma, Amalesh; Rajan, Bharath; Srivastava, Rajendra K.Journal of business research2025 / art. 115143 https://doi.org/10.1016/j.jbusres.2024.115143 Article at Scopus

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Number of records 3, displaying 1 - 3

1. marketing strategy
2. cooperative marketing
3. customer engagement marketing
4. destination marketing
5. digital marketing
6. digital content marketing
7. digital marketing
8. experience marketing
9. experiential marketing
10. exporting export marketing
11. gamification marketing
12. Human-brand based marketing
13. industrial marketing
14. influencer marketing
15. instagram marketing
16. marketing
17. marketing communications
18. marketing training
19. marketing and library
20. marketing and university library
21. marketing communication
22. marketing innovation
23. marketing networks
24. marketing strategies
25. place marketing
26. relationship marketing
27. responsible marketing
28. responsible stakeholder engagement marketing (RSEM)
29. social media marketing
30. social media marketing
31. social media marketing and library
32. social media marketing and university library
33. tourism marketing
34. word-of-mouth (WOM) marketing
35. word-of-mouth marketing
36. adaptive test strategy generation
37. AI strategy
38. behavioural strategy
39. BESS Control Strategy
40. branding strategy
41. business strategy
42. control strategy
43. diffusion strategy
44. education strategy
45. educational strategy
46. efficient control strategy
47. electrode placement strategy
48. end-of-life (EOL) strategy
49. enterprise strategy
50. EU heating and cooling strategy
51. EU post-2020 biodiversity strategy
52. EU regulatory strategy
53. European institutions digital strategy
54. fault handling strategy
55. human resource and Strategy Europe 2020
56. long term renovation strategy
57. management strategy
58. manufacturing strategy
59. marine strategy framework directive
60. Marine Strategy Framework Directive (MSFD)
61. market strategy
62. modulation strategy
63. national cyber security strategy
64. nonlinear control strategy
65. optimal operation strategy
66. optimal storage strategy
67. outsourcing strategy
68. ownership strategy
69. passive design strategy
70. PLM implementation strategy
71. PLM strategy
72. port strategy
73. Power leveling strategy
74. pricing strategy
75. proactive strategy
76. Renovation strategy
77. scan strategy
78. scanning strategy
79. Smart Specialization Strategy
80. strategy
81. strategy building
82. strategy definition
83. strategy Europe 2020
84. strategy focus
85. strategy formation
86. strategy map
87. sustainability strategy
88. sustainable strategy
89. teaching strategy
90. waste management strategy

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