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1
journal article
Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
Hollebeek, Linda Desiree
;
Parts, Oliver
;
Urbonavicius, Sigitas
;
Riisalu, Rein
;
Adomaviciute-Sakalauske, Karina
;
Jansson, Johan
Journal of strategic marketing
2024
https://doi.org/10.1080/0965254X.2024.2380657
journal article
2
journal article
Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
Gerlitz, Laima
;
Meyer, Christopher
;
Prause, Gunnar Klaus
Entrepreneurship and sustainability issues
2021
/
p. 467-487
https://doi.org/10.9770/jesi.2021.8.4(28)
journal article
Number of records 2, displaying
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keyword
81
1.
marketing strategy
2.
cooperative marketing
3.
destination marketing
4.
digital marketing
5.
digital content marketing
6.
experience marketing
7.
experiential marketing
8.
exporting export marketing
9.
Human-brand based marketing
10.
industrial marketing
11.
instagram marketing
12.
marketing
13.
marketing communications
14.
marketing training
15.
marketing and library
16.
marketing and university library
17.
marketing communication
18.
marketing innovation
19.
marketing networks
20.
place marketing
21.
relationship marketing
22.
social media marketing
23.
social media marketing
24.
social media marketing and library
25.
social media marketing and university library
26.
tourism marketing
27.
word-of-mouth (WOM) marketing
28.
word-of-mouth marketing
29.
adaptive test strategy generation
30.
AI strategy
31.
behavioural strategy
32.
BESS Control Strategy
33.
branding strategy
34.
business strategy
35.
control strategy
36.
diffusion strategy
37.
education strategy
38.
educational strategy
39.
efficient control strategy
40.
electrode placement strategy
41.
end-of-life (EOL) strategy
42.
enterprise strategy
43.
EU heating and cooling strategy
44.
EU post-2020 biodiversity strategy
45.
EU regulatory strategy
46.
European institutions digital strategy
47.
fault handling strategy
48.
human resource and Strategy Europe 2020
49.
long term renovation strategy
50.
management strategy
51.
manufacturing strategy
52.
marine strategy framework directive
53.
Marine Strategy Framework Directive (MSFD)
54.
market strategy
55.
modulation strategy
56.
national cyber security strategy
57.
nonlinear control strategy
58.
optimal operation strategy
59.
optimal storage strategy
60.
outsourcing strategy
61.
ownership strategy
62.
passive design strategy
63.
PLM implementation strategy
64.
PLM strategy
65.
Power leveling strategy
66.
pricing strategy
67.
proactive strategy
68.
Renovation strategy
69.
scan strategy
70.
scanning strategy
71.
Smart Specialization Strategy
72.
strategy
73.
strategy building
74.
strategy definition
75.
strategy Europe 2020
76.
strategy focus
77.
strategy formation
78.
strategy map
79.
sustainable strategy
80.
teaching strategy
81.
waste management strategy
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