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1
journal article
Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
Hollebeek, Linda Desiree
;
Parts, Oliver
;
Urbonavicius, Sigitas
;
Riisalu, Rein
;
Adomaviciute-Sakalauske, Karina
;
Jansson, Johan
Journal of strategic marketing
2024
https://doi.org/10.1080/0965254X.2024.2380657
journal article
2
journal article
Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
Gerlitz, Laima
;
Meyer, Christopher
;
Prause, Gunnar Klaus
Entrepreneurship and sustainability issues
2021
/
p. 467-487
https://doi.org/10.9770/jesi.2021.8.4(28)
journal article
Number of records 2, displaying
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keyword
82
1.
marketing strategy
2.
cooperative marketing
3.
destination marketing
4.
digital marketing
5.
digital content marketing
6.
digital marketing
7.
experience marketing
8.
experiential marketing
9.
exporting export marketing
10.
Human-brand based marketing
11.
industrial marketing
12.
instagram marketing
13.
marketing
14.
marketing communications
15.
marketing training
16.
marketing and library
17.
marketing and university library
18.
marketing communication
19.
marketing innovation
20.
marketing networks
21.
place marketing
22.
relationship marketing
23.
social media marketing
24.
social media marketing
25.
social media marketing and library
26.
social media marketing and university library
27.
tourism marketing
28.
word-of-mouth (WOM) marketing
29.
word-of-mouth marketing
30.
adaptive test strategy generation
31.
AI strategy
32.
behavioural strategy
33.
BESS Control Strategy
34.
branding strategy
35.
business strategy
36.
control strategy
37.
diffusion strategy
38.
education strategy
39.
educational strategy
40.
efficient control strategy
41.
electrode placement strategy
42.
end-of-life (EOL) strategy
43.
enterprise strategy
44.
EU heating and cooling strategy
45.
EU post-2020 biodiversity strategy
46.
EU regulatory strategy
47.
European institutions digital strategy
48.
fault handling strategy
49.
human resource and Strategy Europe 2020
50.
long term renovation strategy
51.
management strategy
52.
manufacturing strategy
53.
marine strategy framework directive
54.
Marine Strategy Framework Directive (MSFD)
55.
market strategy
56.
modulation strategy
57.
national cyber security strategy
58.
nonlinear control strategy
59.
optimal operation strategy
60.
optimal storage strategy
61.
outsourcing strategy
62.
ownership strategy
63.
passive design strategy
64.
PLM implementation strategy
65.
PLM strategy
66.
Power leveling strategy
67.
pricing strategy
68.
proactive strategy
69.
Renovation strategy
70.
scan strategy
71.
scanning strategy
72.
Smart Specialization Strategy
73.
strategy
74.
strategy building
75.
strategy definition
76.
strategy Europe 2020
77.
strategy focus
78.
strategy formation
79.
strategy map
80.
sustainable strategy
81.
teaching strategy
82.
waste management strategy
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