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journal article EST / journal article ENG

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 / p. 1415-1434 https://doi.org/10.1080/0965254X.2024.2380657 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformationGerlitz, Laima; Meyer, Christopher; Prause, Gunnar KlausEntrepreneurship and sustainability issues2021 / p. 467-487 https://doi.org/10.9770/jesi.2021.8.4(28)

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Responsible stakeholder engagement marketingKumar, V.; Hollebeek, Linda Desiree; Sharma, Amalesh; Rajan, Bharath; Srivastava, Rajendra K.Journal of business research2025 / art. 115143 https://doi.org/10.1016/j.jbusres.2024.115143 Article at Scopus

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Number of records 3, displaying 1 - 3

1. marketing strategy
2. cooperative marketing
3. customer engagement marketing
4. destination marketing
5. digital marketing
6. digital content marketing
7. digital marketing
8. experience marketing
9. experiential marketing
10. exporting export marketing
11. gamification marketing
12. Human-brand based marketing
13. industrial marketing
14. influencer marketing
15. instagram marketing
16. marketing
17. marketing communications
18. marketing training
19. marketing and library
20. marketing and university library
21. marketing communication
22. marketing innovation
23. marketing networks
24. marketing strategies
25. place marketing
26. relationship marketing
27. responsible marketing
28. responsible stakeholder engagement marketing (RSEM)
29. social media marketing
30. social media marketing
31. social media marketing activities
32. social media marketing and library
33. social media marketing and university library
34. tourism marketing
35. word-of-mouth (WOM) marketing
36. word-of-mouth marketing
37. adaptive test strategy generation
38. AI strategy
39. behavioural strategy
40. BESS Control Strategy
41. branding strategy
42. business strategy
43. control strategy
44. diffusion strategy
45. education strategy
46. educational strategy
47. efficient control strategy
48. electrode placement strategy
49. end-of-life (EOL) strategy
50. enterprise strategy
51. EU heating and cooling strategy
52. EU post-2020 biodiversity strategy
53. EU regulatory strategy
54. European institutions digital strategy
55. fault handling strategy
56. human resource and Strategy Europe 2020
57. long term renovation strategy
58. management strategy
59. manufacturing strategy
60. marine strategy framework directive
61. Marine Strategy Framework Directive (MSFD)
62. market strategy
63. modulation strategy
64. national cyber security strategy
65. nonlinear control strategy
66. optimal operation strategy
67. optimal storage strategy
68. outsourcing strategy
69. ownership strategy
70. passive design strategy
71. PLM implementation strategy
72. PLM strategy
73. port strategy
74. Power leveling strategy
75. pricing strategy
76. proactive strategy
77. Renovation strategy
78. scan strategy
79. scanning strategy
80. Smart Specialization Strategy
81. strategy
82. strategy building
83. strategy definition
84. strategy Europe 2020
85. strategy focus
86. strategy formation
87. strategy map
88. sustainability strategy
89. sustainable strategy
90. teaching strategy
91. waste management strategy

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