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responsible marketing (keyword)
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journal article EST
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journal article ENG
Responsible stakeholder engagement marketing
Kumar, V.
;
Hollebeek, Linda Desiree
;
Sharma, Amalesh
;
Rajan, Bharath
;
Srivastava, Rajendra K.
Journal of business research
2025
/
art. 115143
https://doi.org/10.1016/j.jbusres.2024.115143
Article at Scopus
journal article EST
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journal article ENG
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keyword
45
1.
responsible marketing
2.
responsible stakeholder engagement marketing (RSEM)
3.
responsible AI
4.
responsible finance
5.
responsible innovation
6.
responsible knowledge
7.
responsible knowledge management
8.
responsible management education
9.
responsible research and innovation
10.
Responsible sourcing
11.
SDG12: Responsible consumption and production
12.
cooperative marketing
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customer engagement marketing
14.
destination marketing
15.
digital marketing
16.
digital content marketing
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digital marketing
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experience marketing
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experiential marketing
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exporting export marketing
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gamification marketing
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Human-brand based marketing
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industrial marketing
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influencer marketing
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instagram marketing
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marketing
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marketing communications
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marketing training
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marketing and library
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marketing and university library
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marketing communication
32.
marketing innovation
33.
marketing networks
34.
marketing strategies
35.
marketing strategy
36.
place marketing
37.
relationship marketing
38.
social media marketing
39.
social media marketing
40.
social media marketing activities
41.
social media marketing and library
42.
social media marketing and university library
43.
tourism marketing
44.
word-of-mouth (WOM) marketing
45.
word-of-mouth marketing
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