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influencer marketing (keyword)
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journal article EST
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journal article ENG
Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance
Weiger, Welf H.
;
Giertz, Johann N.
;
Hammerschmidt, Maik
;
Hollebeek, Linda Desiree
Journal of Business Research
2025
/
art. 115280
https://doi.org/10.1016/j.jbusres.2025.115280
Article at Scopus
journal article EST
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journal article ENG
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keyword
36
1.
influencer marketing
2.
cooperative marketing
3.
customer engagement marketing
4.
destination marketing
5.
digital marketing
6.
digital content marketing
7.
digital marketing
8.
experience marketing
9.
experiential marketing
10.
exporting export marketing
11.
gamification marketing
12.
Human-brand based marketing
13.
industrial marketing
14.
instagram marketing
15.
marketing
16.
marketing communications
17.
marketing training
18.
marketing and library
19.
marketing and university library
20.
marketing communication
21.
marketing innovation
22.
marketing networks
23.
marketing strategies
24.
marketing strategy
25.
place marketing
26.
relationship marketing
27.
responsible marketing
28.
responsible stakeholder engagement marketing (RSEM)
29.
social media marketing
30.
social media marketing
31.
social media marketing activities
32.
social media marketing and library
33.
social media marketing and university library
34.
tourism marketing
35.
word-of-mouth (WOM) marketing
36.
word-of-mouth marketing
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