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Marketing and Operations Management Research ; (series)
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book article EST
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book article ENG
An archetype for a servitization-driven circular business model
Gülmez, Secil
;
Denktas-Sakar, Gül
Marketing and Branding Paradigms in the Era of Sustainability
2025
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p. 71-96
https://doi.org/10.52305/ZFLC8132
Article at Scopus
book article EST
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book article ENG
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keyword
66
1.
operations research
2.
algebraic operations
3.
buck operations
4.
Clean port operations
5.
commercial operations
6.
computer network operations
7.
cyber operations
8.
cyber operations exercises
9.
cyberspace operations planning
10.
Defensive Cyber Operations
11.
digital operations
12.
energy consumption of construction operations
13.
ferry operations
14.
influence operations
15.
maritime cyber security operations centers
16.
maritime operations
17.
Maritime Security Operations Center (M-SOC)
18.
microgrid operations
19.
Municipal Operations Center
20.
NATO cyber operations definitions
21.
Offensive Cyber Operations
22.
Port Operations
23.
port operations efficiency
24.
predictive analytics in port operations
25.
psychological operations
26.
security operations center
27.
supply chain operations reference (SCOR)
28.
supply chain operations reference (SCOR) model
29.
Sweedler operations
30.
term operations
31.
cooperative marketing
32.
customer engagement marketing
33.
destination marketing
34.
digital marketing
35.
digital content marketing
36.
digital marketing
37.
experience marketing
38.
experiential marketing
39.
exporting export marketing
40.
gamification marketing
41.
Human-brand based marketing
42.
industrial marketing
43.
influencer marketing
44.
instagram marketing
45.
marketing
46.
marketing communications
47.
marketing training
48.
marketing and library
49.
marketing and university library
50.
marketing communication
51.
marketing innovation
52.
marketing networks
53.
marketing strategies
54.
marketing strategy
55.
place marketing
56.
relationship marketing
57.
responsible marketing
58.
responsible stakeholder engagement marketing (RSEM)
59.
social media marketing
60.
social media marketing
61.
social media marketing activities
62.
social media marketing and library
63.
social media marketing and university library
64.
tourism marketing
65.
word-of-mouth (WOM) marketing
66.
word-of-mouth marketing
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