Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation
author
statement of authorship
Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek
source
publisher
journal volume number month
vol. 41, 7
year of publication
pages
p. 1597-1613 : ill
subject term
keyword
cross-lagged analysis
longitudinal research
stickiness
ISSN
0742-6046
notes
Bibliogr.: 122 ref
scientific publication
teaduspublikatsioon
classifier
category (general)
quartile
TalTech department
language
inglise
So, K. K. F., Li, J., King, C., Hollebeek, L. D. Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation // Psychology and Marketing (2024) vol. 41, 7, p. 1597-1613 : ill.