full record print

Responsible stakeholder engagement marketing

author
statement of authorship
V. Kumar, Linda D. Hollebeek, Amalesh Sharma, Bharath Rajan, Rajendra K. Srivastava
source
publisher
journal volume number month
vol. 189
year of publication
pages
art. 115143, 15 p. : ill
url
ISSN
0148-2963
1873-7978
notes
Bibliogr.: 100 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
corporate social responsibility (CSR)
customer engagement marketing
marketing strategy
responsible marketing
responsible stakeholder engagement marketing (RSEM)
stakeholder theory
Kumar, V., Hollebeek, L. D., Sharma, A., Rajan, B., Srivastava, R. K. Responsible stakeholder engagement marketing // Journal of business research (2025) vol. 189, art. 115143, 15 p. : ill. https://doi.org/10.1016/j.jbusres.2024.115143