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1
book article
Beloved brands - insight into the formation of meaningful experience
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
14th EBES Conference - Barcelona : program and abstract book : October 23-25, 2014, Barcelona, Spain
2014
/
p. 8, 64
book article
2
journal article EST
/
journal article ENG
Cocreated brand value : theoretical model and propositions
Hollebeek, Linda Desiree
;
Clark, Moira K.
;
Hammedi, Wafa
;
Arvola, Rene
Journal of Brand Management
2021
/
p. 413-428
https://doi.org/10.1057/s41262-021-00235-9
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
3
book article
Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual framework
Saha, Victor
;
Venkatesh, Mani
;
Goyal, Praveen
;
Hollebeek, Linda Desiree
Research Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications
2022
/
p. 80-89
https://doi.org/10.4337/9781839105425
book article
4
journal article
Country branding and experience marketing : a perspective on sensemaking and cognition theories
Same, Siiri
Journal of international scientific publications : economy & business
2012
/
p. 286-303 : ill
journal article
5
book article
Design management and branding for SMEs : experiences from the DesignSHIP project
Hack, Achim
;
Prause, Gunnar Klaus
;
Maknyte, Laima
European integration and Baltic Sea region studies : university-business partnership through the Triple Helix Approach ; Vol. II
2012
/
p. 129-148 : ill
https://www.researchgate.net/publication/316924339_Design_Management_and_Branding_for_SMEs_Experiences_from_the_DesignSHIP
book article
6
book article
Destination branding and constructing symbolic capital in world heritage sites
Michelson, Aleksandr
Developing Tourism – Sustaining Regions : book of abstracts : The 21st Nordic Symposium in Tourism and Hospitality Research
2012
/
p. 97
book article
7
book article
Elamusturundus : autentsete elamuste otsingud riigi brändimiseks [Elektrooniline publikatsioon]
Same, Siiri
"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 2014
2014
/
lk. 13
book article
8
journal article
Experience marketing in country branding : theoretical developments and an Estonian case study
Same, Siiri
Research in economics and business : Central and Eastern Europe
2014
/
p. 65-88 : ill
journal article
9
book article
"Hea tegu liikluses tasub ära" kampaania saamislugu [Elektrooniline publikatsioon]
Kalda, Liisel
"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 2014
2014
/
lk. 9
book article
10
journal article
Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
Gerlitz, Laima
;
Meyer, Christopher
;
Prause, Gunnar Klaus
Entrepreneurship and sustainability issues
2021
/
p. 467-487
https://doi.org/10.9770/jesi.2021.8.4(28)
journal article
11
journal article
When “branding” meets “building:” the consequences of nation branding on identity in Kyrgyzstan and Estonia
Polese, Abel
;
Sheranova, Arzuu
Journal of baltic studies
2023
/
23 p
https://doi.org/10.1080/01629778.2023.2271889
journal article
12
book article
Visitors' destination brand engagement's effect on co-creation : an empirical study
Rather, Raouf Ahmad
;
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kukk, Jana
;
Ghasemi-Marzbali, Ali
The Routledge Companion to Corporate Branding
2022
/
17 p
https://doi.org/10.4324/9781003035749
book article
Number of records 12, displaying
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