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Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness (title)
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Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness
Hollebeek, Linda Desiree
;
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
Internet research
2023
/
p. 1573-1596
https://doi.org/10.1108/INTR-08-2021-0619
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journal article EST
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keyword
7
1.
customer brand engagement
2.
customer engagement
3.
customer engagement (behavior)
4.
customer engagement (CE)
5.
customer engagement marketing
6.
customer engagement scale
7.
customer engagement value
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