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experiential marketing (keyword)
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1
journal article EST
/
journal article ENG
Customers’ service-related engagement, experience, and behavioral intent: moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda Desiree
Journal of retailing and consumer services
2021
/
art. 102453, 10 p
https://doi.org/10.1016/j.jretconser.2021.102453
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
2
book article
Marketing theory : experience marketing and experiential marketing
Same, Siiri
;
Larimo, Jorma Antero
The 7th International Scientific Conference Business and Management 2012 : selected papers : May 10–11, 2012, Vilnius, Lithuania
2012
/
p. 480-487 : ill
https://www.researchgate.net/publication/268016525_Marketing_Theory_Experience_Marketing_and_Experiential_Marketing
book article
Number of records 2, displaying
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keyword
31
1.
experiential marketing
2.
experiential brands
3.
experiential learning
4.
experiential product
5.
cooperative marketing
6.
destination marketing
7.
digital marketing
8.
digital content marketing
9.
experience marketing
10.
exporting export marketing
11.
Human-brand based marketing
12.
industrial marketing
13.
instagram marketing
14.
marketing
15.
marketing communications
16.
marketing training
17.
marketing and library
18.
marketing and university library
19.
marketing communication
20.
marketing innovation
21.
marketing networks
22.
marketing strategy
23.
place marketing
24.
relationship marketing
25.
social media marketing
26.
social media marketing
27.
social media marketing and library
28.
social media marketing and university library
29.
tourism marketing
30.
word-of-mouth (WOM) marketing
31.
word-of-mouth marketing
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