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word-of-mouth marketing (keyword)
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journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
Number of records 1, displaying
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keyword
49
1.
word-of-mouth marketing
2.
word-of-mouth (WOM) marketing
3.
electronic word of mouth (eWOM)
4.
negative word-of-mouth
5.
online word-of mouth (WOM) communication
6.
online word-of-mouth (WOM)
7.
online word-of-mouth communication
8.
word-of-mouth
9.
Word-of-mouth (WoM) behavior
10.
co-word analysis
11.
word classes
12.
word counting
13.
word embedding
14.
word error rate
15.
word form emancipation
16.
cooperative marketing
17.
customer engagement marketing
18.
destination marketing
19.
digital marketing
20.
digital content marketing
21.
digital marketing
22.
experience marketing
23.
experiential marketing
24.
exporting export marketing
25.
gamification marketing
26.
Human-brand based marketing
27.
industrial marketing
28.
influencer marketing
29.
instagram marketing
30.
marketing
31.
marketing communications
32.
marketing training
33.
marketing and library
34.
marketing and university library
35.
marketing communication
36.
marketing innovation
37.
marketing networks
38.
marketing strategies
39.
marketing strategy
40.
place marketing
41.
relationship marketing
42.
responsible marketing
43.
responsible stakeholder engagement marketing (RSEM)
44.
social media marketing
45.
social media marketing
46.
social media marketing activities
47.
social media marketing and library
48.
social media marketing and university library
49.
tourism marketing
subject term
2
1.
Esthonian Word Company, metsatööstus
2.
Word (tarkvara)
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