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Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagement (title)

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Enhancing brand equity through sublime experience : the mediating role of consumers' branded content engagementWaqas, Muhammad; Wajid, Nauman; Khan, Muhammad Ali; Hollebeek, Linda Desiree; Urbonavicius, SigitasJournal of Consumer Behaviour2025 / 17 p https://doi.org/10.1002/cb.70002

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