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journal article EST
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journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
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journal article EST
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journal article ENG
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journal article ENG
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda Desiree
;
Sharma, Bhupesh
;
Pandey, Ritesh
;
Sanyal, Priyavrat
;
Clark, Moira K.
Journal of Product & Brand Management
2022
/
p. 293-309
https://doi.org/10.1108/JPBM-01-2021-3301
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Number of records 2, displaying
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keyword
46
1.
Brand engagement
2.
consumer brand engagement
3.
customer brand engagement
4.
brand
5.
brand attachment
6.
brand avoidance
7.
brand betrayal
8.
Brand commitment
9.
brand community identification
10.
brand equity
11.
brand evangelism
12.
brand experience
13.
brand identity
14.
brand inauthenticity
15.
brand love
16.
brand loyalty
17.
brand origin identification
18.
brand relationship quality
19.
Brand trust
20.
cocreated brand value
21.
consumer-brand relationship
22.
customer-based brand equity
23.
Human-brand based marketing
24.
intra brand competition
25.
knowledge of brand origins
26.
memorable brand experience
27.
virtual brand community
28.
actor engagement
29.
automatic clutch engagement
30.
civic engagement
31.
clutch engagement
32.
consumer engagement
33.
consumer engagement (CE)
34.
content engagement
35.
customer engagement
36.
customer engagement (behavior)
37.
customer engagement (CE)
38.
customer engagement scale
39.
customer engagement value
40.
engagement
41.
engagement in study
42.
motivation and engagement
43.
R&D engagement
44.
societal engagement
45.
stakeholder engagement
46.
work engagement
author
1
1.
Brand, Ruth
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