Brand love and customer brand engagement for masstige : a cross-cultural perspective
author
statement of authorship
Shadma Shahid, Rehan Husain, Jamid Ul Islam, Linda D. Hollebeek
source
Journal of Product & Brand Management
publisher
journal volume number month
vol. 34, 4
year of publication
pages
p. 545–561
ISSN
1061-0421
notes
Bibliogr.: 111 ref
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
classifier
Scopus
scopus
TalTech department
Shahid, S., Husain, R., Islam, J. U., Hollebeek, L. D. Brand love and customer brand engagement for masstige : a cross-cultural perspective // Journal of Product & Brand Management (2025) vol. 34, 4, p. 545–561.