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Brand love and customer brand engagement for masstige : a cross-cultural perspective

author
Shahid, Shadma
Husain, Rehan
Islam, Jamid Ul
Hollebeek, Linda Desiree
statement of authorship
Shadma Shahid, Rehan Husain, Jamid Ul Islam, Linda D. Hollebeek
source
Journal of Product & Brand Management
publisher
Emerald Publishing
year of publication
2025
pages
17 p
url
https://doi.org/10.1108/JPBM-07-2024-5370
subject term
luksuskaubad
brändid
kliendilojaalsus
tarbijauuringud
keyword
masstige luxury
brand prestige
brand identification
customer brand engagement
brand love
ISSN
1061-0421
notes
Bibliogr.: 111 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
Department of Business Administration
language
English
Shahid, S., Husain, R., Islam, J. U., Hollebeek, L. D. Brand love and customer brand engagement for masstige : a cross-cultural perspective // Journal of Product & Brand Management (2025), 17 p. https://doi.org/10.1108/JPBM-07-2024-5370