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influencer engagement (keyword)
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journal article EST
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journal article ENG
Blurred lines? Disentangling the roles of consumers' influencer- and brand engagement in shaping brand performance
Weiger, Welf H.
;
Giertz, Johann N.
;
Hammerschmidt, Maik
;
Hollebeek, Linda Desiree
Journal of Business Research
2025
/
art. 115280
https://doi.org/10.1016/j.jbusres.2025.115280
Article at Scopus
journal article EST
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journal article ENG
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keyword
33
1.
influencer engagement
2.
active learning and engagement
3.
actor engagement
4.
affective engagement
5.
automatic clutch engagement
6.
Brand engagement
7.
civic engagement
8.
clutch engagement
9.
consumer brand engagement
10.
consumer engagement
11.
consumer engagement (CE)
12.
content engagement
13.
customer brand engagement
14.
customer engagement
15.
customer engagement (behavior)
16.
customer engagement (CE)
17.
customer engagement marketing
18.
customer engagement scale
19.
customer engagement value
20.
employee work engagement
21.
engagement
22.
engagement in study
23.
meaningful stakeholder engagement
24.
motivation and engagement
25.
R&D engagement
26.
responsible stakeholder engagement marketing (RSEM)
27.
societal engagement
28.
stakeholder engagement
29.
Stakeholders' Blockchain Engagement
30.
student engagement
31.
travel engagement
32.
visitor engagement
33.
work engagement
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