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Brand engagement (keyword)
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journal article EST
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journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
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Article at WOS
journal article EST
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journal article ENG
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journal article EST
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journal article ENG
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda Desiree
;
Sharma, Bhupesh
;
Pandey, Ritesh
;
Sanyal, Priyavrat
;
Clark, Moira K.
Journal of Product & Brand Management
2022
/
p. 293-309
https://doi.org/10.1108/JPBM-01-2021-3301
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Number of records 2, displaying
1 - 2
keyword
57
1.
Brand engagement
2.
consumer brand engagement
3.
customer brand engagement
4.
brand
5.
brand attachment
6.
brand avoidance
7.
brand betrayal
8.
Brand commitment
9.
brand community identification
10.
brand competence
11.
brand equity
12.
brand evangelism
13.
brand experience
14.
brand identification
15.
brand identity
16.
brand inauthenticity
17.
brand love
18.
brand loyalty
19.
brand management
20.
brand origin identification
21.
brand prestige
22.
brand relationship quality
23.
Brand trust
24.
brand warmth
25.
cocreated brand value
26.
consumer-brand relationship
27.
customer-based brand equity
28.
Human-brand based marketing
29.
intra brand competition
30.
knowledge of brand origins
31.
memorable brand experience
32.
virtual brand community
33.
actor engagement
34.
affective engagement
35.
automatic clutch engagement
36.
civic engagement
37.
clutch engagement
38.
consumer engagement
39.
consumer engagement (CE)
40.
content engagement
41.
customer engagement
42.
customer engagement (behavior)
43.
customer engagement (CE)
44.
customer engagement scale
45.
customer engagement value
46.
employee work engagement
47.
engagement
48.
engagement in study
49.
meaningful stakeholder engagement
50.
motivation and engagement
51.
R&D engagement
52.
societal engagement
53.
stakeholder engagement
54.
Stakeholders' Blockchain Engagement
55.
student engagement
56.
travel engagement
57.
work engagement
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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