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journal article EST
/
journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
17 p
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
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journal article ENG
2
journal article EST
/
journal article ENG
Customer brand engagement during service lockdown
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kasabov, Edward
;
Hammedi, Wafa
;
Warlow, Alexander
;
Clark, Moira K.
Journal of services marketing
2021
/
p. 201-209
https://doi.org/10.1108/JSM-05-2020-0199
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
77
1.
customer brand engagement
2.
Brand engagement
3.
consumer brand engagement
4.
customer-based brand equity
5.
customer engagement
6.
customer engagement (behavior)
7.
customer engagement (CE)
8.
customer engagement scale
9.
customer engagement value
10.
brand
11.
brand attachment
12.
brand avoidance
13.
brand betrayal
14.
Brand commitment
15.
brand community identification
16.
brand competence
17.
brand equity
18.
brand evangelism
19.
brand experience
20.
brand identification
21.
brand identity
22.
brand inauthenticity
23.
brand love
24.
brand loyalty
25.
brand origin identification
26.
brand prestige
27.
brand relationship quality
28.
Brand trust
29.
brand warmth
30.
cocreated brand value
31.
consumer-brand relationship
32.
Human-brand based marketing
33.
intra brand competition
34.
knowledge of brand origins
35.
memorable brand experience
36.
virtual brand community
37.
actor engagement
38.
affective engagement
39.
automatic clutch engagement
40.
civic engagement
41.
clutch engagement
42.
consumer engagement
43.
consumer engagement (CE)
44.
content engagement
45.
engagement
46.
engagement in study
47.
motivation and engagement
48.
R&D engagement
49.
societal engagement
50.
stakeholder engagement
51.
Stakeholders' Blockchain Engagement
52.
travel engagement
53.
work engagement
54.
bank-customer relationships
55.
customer activity cycle
56.
customer advocacy
57.
customer cocreation
58.
customer compatibility level
59.
customer experience
60.
Customer experience (CX)
61.
customer insights
62.
customer installation
63.
customer journey
64.
customer journey (CJ)
65.
customer knowledge sharing
66.
customer learning
67.
customer loyalty
68.
customer loyalty intent
69.
customer relationship management (CRM)
70.
customer satisfaction
71.
customer service quality
72.
customer survey
73.
customer trust
74.
customer value
75.
customer values
76.
perceived customer value theory
77.
student-customer orientation
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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