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journal article EST
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journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
17 p
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
/
journal article ENG
2
journal article EST
/
journal article ENG
Customer brand engagement as a driver of psychological benefits of post-purchase green consumption
Rayne, Daniel
;
Hollebeek, Linda Desiree
;
Leckie, Civilai
;
Johnson, Lester
Marketing Intelligence & Planning
2025
/
15 p
https://doi.org/10.1108/MIP-10-2024-0776
journal article EST
/
journal article ENG
3
journal article EST
/
journal article ENG
Customer brand engagement during service lockdown
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kasabov, Edward
;
Hammedi, Wafa
;
Warlow, Alexander
;
Clark, Moira K.
Journal of services marketing
2021
/
p. 201-209
https://doi.org/10.1108/JSM-05-2020-0199
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 3, displaying
1 - 3
keyword
87
1.
customer brand engagement
2.
Brand engagement
3.
consumer brand engagement
4.
customer-based brand equity
5.
customer engagement
6.
customer engagement (behavior)
7.
customer engagement (CE)
8.
customer engagement marketing
9.
customer engagement scale
10.
customer engagement value
11.
brand
12.
brand attachment
13.
brand avoidance
14.
brand betrayal
15.
Brand commitment
16.
brand community identification
17.
brand competence
18.
brand equity
19.
brand evangelism
20.
brand experience
21.
brand identification
22.
brand identity
23.
brand inauthenticity
24.
brand love
25.
brand loyalty
26.
brand management
27.
brand origin identification
28.
brand prestige
29.
brand relationship quality
30.
Brand trust
31.
brand warmth
32.
cocreated brand value
33.
consumer-brand relationship
34.
Human-brand based marketing
35.
intra brand competition
36.
knowledge of brand origins
37.
memorable brand experience
38.
virtual brand community
39.
active learning and engagement
40.
actor engagement
41.
affective engagement
42.
automatic clutch engagement
43.
civic engagement
44.
clutch engagement
45.
consumer engagement
46.
consumer engagement (CE)
47.
content engagement
48.
employee work engagement
49.
engagement
50.
engagement in study
51.
influencer engagement
52.
meaningful stakeholder engagement
53.
motivation and engagement
54.
R&D engagement
55.
responsible stakeholder engagement marketing (RSEM)
56.
societal engagement
57.
stakeholder engagement
58.
Stakeholders' Blockchain Engagement
59.
student engagement
60.
travel engagement
61.
visitor engagement
62.
work engagement
63.
bank-customer relationships
64.
customer activity cycle
65.
customer advocacy
66.
customer cocreation
67.
customer compatibility level
68.
customer empowerment
69.
customer experience
70.
Customer experience (CX)
71.
customer insights
72.
customer installation
73.
customer journey
74.
customer journey (CJ)
75.
customer knowledge sharing
76.
customer learning
77.
customer loyalty
78.
customer loyalty intent
79.
customer relationship management (CRM)
80.
customer satisfaction
81.
customer service quality
82.
customer survey
83.
customer trust
84.
customer value
85.
customer values
86.
perceived customer value theory
87.
student-customer orientation
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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