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journal article EST
/
journal article ENG
Brand love and customer brand engagement for masstige : a cross-cultural perspective
Shahid, Shadma
;
Husain, Rehan
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Journal of Product & Brand Management
2025
/
17 p
https://doi.org/10.1108/JPBM-07-2024-5370
journal article EST
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journal article ENG
2
journal article EST
/
journal article ENG
Customer brand engagement during service lockdown
Hollebeek, Linda Desiree
;
Smith, Dale L.G.
;
Kasabov, Edward
;
Hammedi, Wafa
;
Warlow, Alexander
;
Clark, Moira K.
Journal of services marketing
2021
/
p. 201-209
https://doi.org/10.1108/JSM-05-2020-0199
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
78
1.
customer brand engagement
2.
Brand engagement
3.
consumer brand engagement
4.
customer-based brand equity
5.
customer engagement
6.
customer engagement (behavior)
7.
customer engagement (CE)
8.
customer engagement scale
9.
customer engagement value
10.
brand
11.
brand attachment
12.
brand avoidance
13.
brand betrayal
14.
Brand commitment
15.
brand community identification
16.
brand competence
17.
brand equity
18.
brand evangelism
19.
brand experience
20.
brand identification
21.
brand identity
22.
brand inauthenticity
23.
brand love
24.
brand loyalty
25.
brand origin identification
26.
brand prestige
27.
brand relationship quality
28.
Brand trust
29.
brand warmth
30.
cocreated brand value
31.
consumer-brand relationship
32.
Human-brand based marketing
33.
intra brand competition
34.
knowledge of brand origins
35.
memorable brand experience
36.
virtual brand community
37.
actor engagement
38.
affective engagement
39.
automatic clutch engagement
40.
civic engagement
41.
clutch engagement
42.
consumer engagement
43.
consumer engagement (CE)
44.
content engagement
45.
engagement
46.
engagement in study
47.
meaningful stakeholder engagement
48.
motivation and engagement
49.
R&D engagement
50.
societal engagement
51.
stakeholder engagement
52.
Stakeholders' Blockchain Engagement
53.
travel engagement
54.
work engagement
55.
bank-customer relationships
56.
customer activity cycle
57.
customer advocacy
58.
customer cocreation
59.
customer compatibility level
60.
customer experience
61.
Customer experience (CX)
62.
customer insights
63.
customer installation
64.
customer journey
65.
customer journey (CJ)
66.
customer knowledge sharing
67.
customer learning
68.
customer loyalty
69.
customer loyalty intent
70.
customer relationship management (CRM)
71.
customer satisfaction
72.
customer service quality
73.
customer survey
74.
customer trust
75.
customer value
76.
customer values
77.
perceived customer value theory
78.
student-customer orientation
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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