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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
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journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
99
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand prestige
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
customer-based brand equity
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
actor engagement
35.
affective engagement
36.
automatic clutch engagement
37.
civic engagement
38.
clutch engagement
39.
content engagement
40.
customer engagement
41.
customer engagement (behavior)
42.
customer engagement (CE)
43.
customer engagement scale
44.
customer engagement value
45.
employee work engagement
46.
engagement
47.
engagement in study
48.
meaningful stakeholder engagement
49.
motivation and engagement
50.
R&D engagement
51.
societal engagement
52.
stakeholder engagement
53.
Stakeholders' Blockchain Engagement
54.
student engagement
55.
travel engagement
56.
work engagement
57.
consumer
58.
Consumer prices
59.
Consumer age
60.
Consumer attitude
61.
Consumer attitudes
62.
consumer behavior
63.
consumer behaviour
64.
consumer centred legal drafting
65.
consumer choice
66.
consumer citizenship
67.
Consumer comfort
68.
consumer credit
69.
Consumer Culture Theory
70.
consumer decision-making
71.
consumer demand
72.
consumer digital cocreated value
73.
consumer electronics
74.
consumer ethnocentrism
75.
consumer expectations
76.
consumer experience
77.
consumer inertia
78.
consumer insolvency
79.
consumer intentions
80.
consumer journey
81.
consumer load
82.
consumer load patterns
83.
consumer loans
84.
consumer online behavior
85.
Consumer perception
86.
consumer power system
87.
consumer preference
88.
consumer preference study
89.
consumer protection
90.
Consumer study
91.
consumer switching behavior
92.
consumer-oriented demand side management
93.
consumer-perceived power
94.
Consumer-perceived value (CPV)
95.
direct-to-consumer genetic tests
96.
online consumer reviews
97.
postconsumer textile waste
98.
post-consumer textile wastes
99.
price indices (consumer, producer, construction, import and export price indices)
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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