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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
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journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
98
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand competence
14.
brand equity
15.
brand evangelism
16.
brand experience
17.
brand identification
18.
brand identity
19.
brand inauthenticity
20.
brand love
21.
brand loyalty
22.
brand origin identification
23.
brand prestige
24.
brand relationship quality
25.
Brand trust
26.
brand warmth
27.
cocreated brand value
28.
customer-based brand equity
29.
Human-brand based marketing
30.
intra brand competition
31.
knowledge of brand origins
32.
memorable brand experience
33.
virtual brand community
34.
actor engagement
35.
affective engagement
36.
automatic clutch engagement
37.
civic engagement
38.
clutch engagement
39.
content engagement
40.
customer engagement
41.
customer engagement (behavior)
42.
customer engagement (CE)
43.
customer engagement scale
44.
customer engagement value
45.
employee work engagement
46.
engagement
47.
engagement in study
48.
meaningful stakeholder engagement
49.
motivation and engagement
50.
R&D engagement
51.
societal engagement
52.
stakeholder engagement
53.
Stakeholders' Blockchain Engagement
54.
travel engagement
55.
work engagement
56.
consumer
57.
Consumer prices
58.
Consumer age
59.
Consumer attitude
60.
Consumer attitudes
61.
consumer behavior
62.
consumer behaviour
63.
consumer centred legal drafting
64.
consumer choice
65.
consumer citizenship
66.
Consumer comfort
67.
consumer credit
68.
Consumer Culture Theory
69.
consumer decision-making
70.
consumer demand
71.
consumer digital cocreated value
72.
consumer electronics
73.
consumer ethnocentrism
74.
consumer expectations
75.
consumer experience
76.
consumer inertia
77.
consumer insolvency
78.
consumer intentions
79.
consumer journey
80.
consumer load
81.
consumer load patterns
82.
consumer loans
83.
consumer online behavior
84.
Consumer perception
85.
consumer power system
86.
consumer preference
87.
consumer preference study
88.
consumer protection
89.
Consumer study
90.
consumer switching behavior
91.
consumer-oriented demand side management
92.
consumer-perceived power
93.
Consumer-perceived value (CPV)
94.
direct-to-consumer genetic tests
95.
online consumer reviews
96.
postconsumer textile waste
97.
post-consumer textile wastes
98.
price indices (consumer, producer, construction, import and export price indices)
author
2
1.
Brand, Dirk
2.
Brand, Ruth
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