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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
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journal article EST
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journal article ENG
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Kaur, Harsandaldeep
;
Paruthi, Mandakini
;
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
Telematics and informatics
2020
/
art. 101321, 11 p. . ill
https://doi.org/10.1016/j.tele.2019.101321
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journal article EST
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journal article ENG
Number of records 2, displaying
1 - 2
keyword
83
1.
consumer brand engagement
2.
Brand engagement
3.
customer brand engagement
4.
consumer-brand relationship
5.
consumer engagement
6.
consumer engagement (CE)
7.
brand
8.
brand attachment
9.
brand avoidance
10.
brand betrayal
11.
Brand commitment
12.
brand community identification
13.
brand equity
14.
brand evangelism
15.
brand experience
16.
brand identity
17.
brand inauthenticity
18.
brand love
19.
brand loyalty
20.
brand origin identification
21.
brand relationship quality
22.
Brand trust
23.
cocreated brand value
24.
customer-based brand equity
25.
Human-brand based marketing
26.
intra brand competition
27.
knowledge of brand origins
28.
memorable brand experience
29.
virtual brand community
30.
actor engagement
31.
automatic clutch engagement
32.
civic engagement
33.
clutch engagement
34.
content engagement
35.
customer engagement
36.
customer engagement (behavior)
37.
customer engagement (CE)
38.
customer engagement scale
39.
customer engagement value
40.
engagement
41.
engagement in study
42.
motivation and engagement
43.
R&D engagement
44.
societal engagement
45.
stakeholder engagement
46.
work engagement
47.
consumer
48.
Consumer prices
49.
Consumer age
50.
Consumer attitude
51.
Consumer attitudes
52.
consumer behavior
53.
consumer behaviour
54.
consumer centred legal drafting
55.
consumer choice
56.
consumer citizenship
57.
Consumer comfort
58.
consumer credit
59.
Consumer Culture Theory
60.
consumer decision-making
61.
consumer demand
62.
consumer digital cocreated value
63.
consumer ethnocentrism
64.
consumer expectations
65.
consumer experience
66.
consumer inertia
67.
consumer insolvency
68.
consumer intentions
69.
consumer journey
70.
consumer load
71.
consumer load patterns
72.
consumer loans
73.
consumer online behavior
74.
consumer power system
75.
consumer preference
76.
consumer protection
77.
consumer-oriented demand side management
78.
consumer-perceived power
79.
Consumer-perceived value (CPV)
80.
direct-to-consumer genetic tests
81.
postconsumer textile waste
82.
post-consumer textile wastes
83.
price indices (consumer, producer, construction, import and export price indices)
author
1
1.
Brand, Ruth
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