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consumer brand engagement (keyword)

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journal article EST / journal article ENG

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG
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journal article EST / journal article ENG

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

Number of records 2, displaying 1 - 2

1. consumer brand engagement
2. Brand engagement
3. customer brand engagement
4. consumer-brand relationship
5. consumer engagement
6. consumer engagement (CE)
7. brand
8. brand attachment
9. brand avoidance
10. brand betrayal
11. Brand commitment
12. brand community identification
13. brand competence
14. brand equity
15. brand evangelism
16. brand experience
17. brand identification
18. brand identity
19. brand inauthenticity
20. brand love
21. brand loyalty
22. brand management
23. brand origin identification
24. brand prestige
25. brand relationship quality
26. Brand trust
27. brand warmth
28. cocreated brand value
29. customer-based brand equity
30. Human-brand based marketing
31. intra brand competition
32. knowledge of brand origins
33. memorable brand experience
34. virtual brand community
35. actor engagement
36. affective engagement
37. automatic clutch engagement
38. civic engagement
39. clutch engagement
40. content engagement
41. customer engagement
42. customer engagement (behavior)
43. customer engagement (CE)
44. customer engagement marketing
45. customer engagement scale
46. customer engagement value
47. employee work engagement
48. engagement
49. engagement in study
50. influencer engagement
51. meaningful stakeholder engagement
52. motivation and engagement
53. R&D engagement
54. responsible stakeholder engagement marketing (RSEM)
55. societal engagement
56. stakeholder engagement
57. Stakeholders' Blockchain Engagement
58. student engagement
59. travel engagement
60. visitor engagement
61. work engagement
62. consumer
63. Consumer prices
64. Consumer age
65. Consumer attitude
66. Consumer attitudes
67. consumer behavior
68. consumer behaviour
69. consumer centred legal drafting
70. consumer choice
71. consumer citizenship
72. Consumer comfort
73. consumer credit
74. Consumer Culture Theory
75. consumer decision-making
76. consumer demand
77. consumer digital cocreated value
78. consumer electronics
79. consumer ethnocentrism
80. consumer expectations
81. consumer experience
82. consumer inertia
83. consumer insolvency
84. consumer intentions
85. consumer journey
86. consumer load
87. consumer load patterns
88. consumer loans
89. consumer online behavior
90. Consumer perception
91. consumer power system
92. consumer preference
93. consumer preference study
94. consumer protection
95. Consumer study
96. consumer switching behavior
97. consumer-oriented demand side management
98. consumer-perceived power
99. Consumer-perceived value (CPV)
100. direct-to-consumer genetic tests
101. online consumer reviews
102. postconsumer textile waste
103. post-consumer textile wastes
104. price indices (consumer, producer, construction, import and export price indices)

1. Brand, Dirk
2. Brand, Ruth

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