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consumer brand engagement (keyword)

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journal article EST / journal article ENG

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG
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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

Number of records 2, displaying 1 - 2

1. consumer brand engagement
2. Brand engagement
3. customer brand engagement
4. consumer-brand relationship
5. consumer engagement
6. consumer engagement (CE)
7. brand
8. brand attachment
9. brand avoidance
10. brand betrayal
11. Brand commitment
12. brand community identification
13. brand competence
14. brand equity
15. brand evangelism
16. brand experience
17. brand identification
18. brand identity
19. brand inauthenticity
20. brand love
21. brand loyalty
22. brand management
23. brand origin identification
24. brand prestige
25. brand relationship quality
26. Brand trust
27. brand warmth
28. cocreated brand value
29. customer-based brand equity
30. Human-brand based marketing
31. intra brand competition
32. knowledge of brand origins
33. memorable brand experience
34. virtual brand community
35. active learning and engagement
36. actor engagement
37. affective engagement
38. automatic clutch engagement
39. civic engagement
40. clutch engagement
41. content engagement
42. customer engagement
43. customer engagement (behavior)
44. customer engagement (CE)
45. customer engagement marketing
46. customer engagement scale
47. customer engagement value
48. employee work engagement
49. engagement
50. engagement in study
51. influencer engagement
52. meaningful stakeholder engagement
53. motivation and engagement
54. R&D engagement
55. responsible stakeholder engagement marketing (RSEM)
56. societal engagement
57. stakeholder engagement
58. Stakeholders' Blockchain Engagement
59. student engagement
60. travel engagement
61. visitor engagement
62. work engagement
63. consumer
64. Consumer prices
65. Consumer age
66. consumer animosity
67. Consumer attitude
68. Consumer attitudes
69. consumer behavior
70. consumer behaviour
71. consumer centred legal drafting
72. consumer choice
73. consumer citizenship
74. Consumer comfort
75. consumer credit
76. Consumer Culture Theory
77. consumer decision-making
78. consumer demand
79. consumer digital cocreated value
80. consumer electronics
81. consumer ethnocentrism
82. consumer expectations
83. consumer experience
84. consumer inertia
85. consumer insolvency
86. consumer intentions
87. consumer journey
88. consumer load
89. consumer load patterns
90. consumer loans
91. consumer online behavior
92. Consumer perception
93. consumer power system
94. consumer preference
95. consumer preference study
96. consumer protection
97. Consumer study
98. consumer switching behavior
99. consumer-oriented demand side management
100. consumer-perceived power
101. Consumer-perceived value (CPV)
102. direct-to-consumer genetic tests
103. online consumer reviews
104. postconsumer textile waste
105. post-consumer textile wastes
106. price indices (consumer, producer, construction, import and export price indices)

1. Brand, Dirk
2. Brand, Ruth

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