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From customer-, to actor-, to stakeholder engagement: taking stock, conceptualization, and future directions
Hollebeek, Linda Desiree
;
Kumar, Virender
;
Srivastava, Rajendra K.
Journal of Service Research
2022
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p. 328-343
https://doi.org/10.1177/1094670520977680
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keyword
22
1.
actor engagement
2.
multi-actor effects
3.
automatic clutch engagement
4.
Brand engagement
5.
civic engagement
6.
clutch engagement
7.
consumer brand engagement
8.
consumer engagement
9.
consumer engagement (CE)
10.
customer brand engagement
11.
customer engagement
12.
customer engagement (behavior)
13.
customer engagement (CE)
14.
customer engagement scale
15.
customer engagement value
16.
engagement
17.
engagement in study
18.
motivation and engagement
19.
R&D engagement
20.
societal engagement
21.
stakeholder engagement
22.
work engagement
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