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Customers’ service-related engagement, experience, and behavioral intent: moderating role of ageRather, Raouf Ahmad; Hollebeek, Linda DesireeJournal of retailing and consumer services2021 / art. 102453, 10 p https://doi.org/10.1016/j.jretconser.2021.102453 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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journal article EST / journal article ENG

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG

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book article

Experiential marketing for tourism destinationsRather, Raouf Ahmad; Hollebeek, Linda DesireeThe Routledge Handbook of Tourism Experience Management and Marketing2020 / 12 p https://doi.org/10.4324/9780429203916

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journal article EST / journal article ENG

Exploring and validating social identification and social exchange-based drivers of hospitality customer loyaltyRather, Raouf Ahmad; Hollebeek, Linda DesireeInternational journal of contemporary hospitality management2019 / p. 1432-1451 https://doi.org/10.1108/IJCHM-10-2017-0627 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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journal article EST / journal article ENG

First-time versus repeat tourism customer engagement, experience, and value co-creation: An empirical investigationRather, Raouf Ahmad; Hollebeek, Linda Desiree; Rasoolimanesh, S. MostafaJournal of travel research2021 / p. 549-564 https://doi.org/10.1177/0047287521997572 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intentionKhan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Rather, Raouf Ahmad; Shahid, Shadma; Sigurdsson, ValdimarJournal of Marketing Management2023 / p. 275-297 https://doi.org/10.1080/0267257X.2022.2106290 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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book article

Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19Berndt, Adele; Hollebeek, Linda Desiree; Kaljund, Kristel; Rather, Raouf AhmadBrand co-creation tourism research : contemporary issues and challenges2023 / p. 139-158 https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515 https://www.ester.ee/record=b5602689*est

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journal article EST / journal article ENG

Service innovativeness and tourism customer outcomesHollebeek, Linda Desiree; Rather, Raouf AhmadInternational journal of contemporary hospitality management2019 / p. 4227-4246 : ill https://doi.org/10.1108/IJCHM-03-2018-0256 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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journal article EST / journal article ENG

Shaping customer brand loyalty during the pandemic : The role of brand credibility, value congruence, experience, identification, and engagementRather, Raouf Ahmad; Hollebeek, Linda Desiree; Vo-Thanh, Tan; Ramkissoon, Haywantee; Leppiman, Anu; Smith, Dale L.G.Journal of Consumer Behaviour2022 / p. 1175-1189 https://doi.org/10.1002/cb.2070 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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book article

The effect of consumer values on engagement and behavioral intent : moderating role of ageKautish, Pradeep; Hollebeek, Linda Desiree; Khare, Arpita; Rather, Raouf AhmadManaging Disruptions in Business : Causes, Conflicts, and Control2022 / p. 263-289 https://doi.org/10.1007/978-3-030-79709-6_14

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journal article EST / journal article ENG

Tourism-based customer engagement : the construct, antecedents, and consequencesRather, Raouf Ahmad; Hollebeek, Linda Desiree; Islam, Jamid UlThe service industries journal2019 / p. 519-540 https://doi.org/10.1080/02642069.2019.1570154 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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book article

Visitors' destination brand engagement's effect on co-creation : an empirical studyRather, Raouf Ahmad; Hollebeek, Linda Desiree; Smith, Dale L.G.; Kukk, Jana; Ghasemi-Marzbali, AliThe Routledge Companion to Corporate Branding2022 / 17 p https://doi.org/10.4324/9781003035749

book article

Rather, Raouf Ahmad (author)

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author 25

CV 3