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Role of AI in enhancing customer engagement, loyalty and loyalty programme performance (title)
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book article
Role of AI in enhancing customer engagement, loyalty and loyalty programme performance
Menidjel, Choukri
;
Hollebeek, Linda Desiree
;
Leppiman, Anu
;
Riivits-Arkonsuo, Iivi
Handbook of Research on Customer Loyalty
2022
/
p. 316-331
https://doi.org/10.4337/9781800371637.00032
book article
Number of records 1, displaying
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keyword
13
1.
customer loyalty
2.
customer loyalty intent
3.
behavioural loyalty
4.
brand loyalty
5.
loyalty
6.
loyalty programs
7.
customer brand engagement
8.
customer engagement
9.
customer engagement (behavior)
10.
customer engagement (CE)
11.
customer engagement marketing
12.
customer engagement scale
13.
customer engagement value
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