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newspaper article

Kuidas luua head lastebrändi?Vihalem, AnnÄripäev2004 / 7. dets., lk. 17 https://www.aripaev.ee/uudised/2004/12/06/kuidas-luua-head-lastebrandi

newspaper article

27

book article

Millennials' brand attachment and ecological systems theory [Online resource]Riivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of 15th International Marketing Trends Conference : January 21st-23rd 2016, Venice2016 / p. 1-12 : ill http://www.marketing-trends-congress.com/archives/2016/pages/PDF/RIIVITS-ARKONSUO_LEPPIMAN.pdf

book article

28

newspaper article

MIT Tallinna Tehnikaülikool : kas on mõistlik arendada oma brändi või tippülikoolilt teenus sisse osta?Liiv, InnarSirp2016 / lk. 32 : fot http://www.sirp.ee/s1-artiklid/c21-teadus/mit-tallinna-tehnikaulikool/

newspaper article

29

journal article

Nation branding : tourism brochures and the idea of an Estonian nationPolese, Abel; Pawłusz, EmiliaBaltic worlds : a scholarly journal and news magazine2017 / p. 28-31 : ill http://www.ester.ee/record=b2520977*est

journal article

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book article

Player- and spectator-engagement and co-creation in e-sports gaming events during and post-COVID-19Berndt, Adele; Hollebeek, Linda Desiree; Kaljund, Kristel; Rather, Raouf AhmadBrand co-creation tourism research : contemporary issues and challenges2023 / p. 139-158 https://www.appleacademicpress.com/brand-co-creation-tourism-research-contemporary-issues-and-challenges/9781774912515 https://www.ester.ee/record=b5602689*est

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31

journal article EST / journal article ENG

Radical circles and visionary innovation : angry birds and the transformation of video gamesAinamo, Antti; Dell'Era, Claudio; Verganti, RobertoCreativity and Innovation Management2021 / p. 439-454 https://doi.org/10.1111/caim.12458 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

32

book article

Reklaami turunduslike aspektide evolutsioonAllikmaa, Jaanika; Arvola, ReneÄritegevuse innovaatika. 32002 / lk. 5-20

book article

33

journal article EST / journal article ENG

The role of consumer speech acts in brand activism: A transformative advertising perspectiveFletcher-Brown, Judith; Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah; Tuan, Annamaria; Hollebeek, Linda DesireeJournal of Advertising2023 / 20 p https://doi.org/10.1080/00913367.2023.2288828 Journal metrics at Scopus Article at Scopus Journal metrics at WOS

journal article EST / journal article ENG

34

book article

Tallinn University of TechnologyLeading brands of Estonia : an insight into some of Estonian strongest brands2016 / p. 204-207 : ill

book article

35

book article

Tallinn University of TechnologyLeading brands of Estonia : an insight into some of Estonian strongest brands2016 / p. 204-207 : ill http://www.ester.ee/record=b4618985*est

book article

36

book article

Tarbija teekond esmakogemusest brändisaadikuni [Elektrooniline teavik]Riivits-Arkonsuo, Iivi"Elamus turunduses, turundus elamuses" : 5 aastat elamusturundust Tallinna Tehnikaülikoolis : konverentsi ettekannete laiendatud abstraktide kogumik : 6. mai 20142014 / lk. 10

book article

37

book article

Tarbijast brändisaadikuks ehk sõnumi liikumine läbi tarbija [Võrguväljaanne]Riivits-Arkonsuo, IiviElamusdisain turunduses : turunduse õppetooli IV kevadkonverents : konverentsi ettekannete abstraktide kogumik : 10. mai 20162016 / lk. 8 https://www.ttu.ee/public/m/majandusteaduskond/Sundmused/TurKonvAbstraktid.pdf

book article

38

journal article

Tarbijast brändisaadikuks ehk sõnumi liikumine tarbija kauduRiivits-Arkonsuo, IiviKaja : kommunikatsiooni ja suhtekorralduse ajakiri2016 / lk. 19-20 https://artiklid.elnet.ee/record=b2800067*est

journal article

39

book article

The effect of consumer values on engagement and behavioral intent : moderating role of ageKautish, Pradeep; Hollebeek, Linda Desiree; Khare, Arpita; Rather, Raouf AhmadManaging Disruptions in Business : Causes, Conflicts, and Control2022 / p. 263-289 https://doi.org/10.1007/978-3-030-79709-6_14

book article

40

journal article

The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic productsParts, Oliver; Vida, IrenaManaging global transitions2011 / p. 355-370 : ill

journal article

41

journal article EST / journal article ENG

The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communitiesKaur, Harsandaldeep; Paruthi, Mandakini; Islam, Jamid Ul; Hollebeek, Linda DesireeTelematics and informatics2020 / art. 101321, 11 p. . ill https://doi.org/10.1016/j.tele.2019.101321 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

42

book article

The role of cosmopolitanism in consumer ethnocentrism, knowledge of brand origins and foreign purchase behaviourParts, Oliver; Vida, Irena; Vihalem, AnnUniversity-business cooperation Tallinn 20112011 / p. 259-276 : ill

book article

43

book

Turunduse alused2003 https://www.ester.ee/record=b1820995*est

book

44

journal article

Using augmented reality to strengthen consumer/brand relationships: The case of luxury brandsArya, Vikas; Sethi, Deepa; Hollebeek, Linda DesireeJournal of Consumer Behaviour2024 / 17 p https://doi.org/10.1002/cb.2419

journal article

45

journal article

Young consumers and their brand loveRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational journal of business and social research2015 / p. 33-44 : ill

journal article

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