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Anna Tširkova − elukutselt ehitusinsener, kutsumuselt moeloojaKiviselg, IrinaPõhjarannik2022 / Lk. 5 https://dea.digar.ee/article/pohjarannik/2022/12/17/8.2

newspaper article

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journal article

Antecedents of online word-of-mouth and memorable experience conceptRiivits-Arkonsuo, Iivi; Leppiman, AnuInternational journal of business and social research2015 / p. 1-14 : ill

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book article

Beloved brands - insight into the formation of meaningful experienceRiivits-Arkonsuo, Iivi; Leppiman, Anu14th EBES Conference - Barcelona : program and abstract book : October 23-25, 2014, Barcelona, Spain2014 / p. 8, 64

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journal article

The betrayal puzzle : unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparationIttefaq, Huma; Akhtar, Naeem; Siddiqi, Umar Iqbal; Islam, Tahir; Kuzior, AleksandraJournal of retailing and consumer services2024 / art. 103597 https://doi.org/10.1016/j.jretconser.2023.103597

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journal article EST / journal article ENG

Brand engagement and experience in online servicesKhan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Rahman, ZillurJournal of services marketing2020 / p. 163−175 https://doi.org/10.1108/JSM-03-2019-0106 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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newspaper article

Bränd on uus jumal. Kes on Kristus?Kull, KatrinEesti Päevaleht2006 / 22. märts, lk. 4 https://epl.delfi.ee/artikkel/51034647/katrin-kull-brand-on-uus-jumal-kes-on-kristus

newspaper article

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book article

Co-creation of intangible brand assets : an integrative S-D logicorganic view of brand-based conceptual frameworkSaha, Victor; Venkatesh, Mani; Goyal, Praveen; Hollebeek, Linda DesireeResearch Handbook on Brand Co-creation : Theory, Practice, and Ethical Implications2022 / p. 80-89 https://doi.org/10.4337/9781839105425

book article

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journal article

Consumer journey from first experience to brand evangelismRiivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, AnuResearch in economics and business : Central and Eastern Europe2014 / p. 5-28 : ill

journal article

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dissertation

Consumer's journey as ambassador of brand experiences = Tarbija teekond brändielamuste saadikunaRiivits-Arkonsuo, Iivi2015 https://www.ester.ee/record=b4524165*est

dissertation

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journal article

Consumers’ online brand-related misinformation engagement : a weapons of influence perspectiveHollebeek, Linda Desiree; Parts, Oliver; Urbonavicius, Sigitas; Riisalu, Rein; Adomaviciute-Sakalauske, Karina; Jansson, JohanJournal of strategic marketing2024 https://doi.org/10.1080/0965254X.2024.2380657

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journal article EST / journal article ENG

Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectivesHollebeek, Linda Desiree; Belk, RussellInternational Journal of Research in Marketing2021 / p. 387-401 https://doi.org/10.1016/j.ijresmar.2021.03.001 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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journal article

Country branding and country image : insights, challenges and prospects. The case of EstoniaSame, Siiri; Solarte Vasquez, Maria ClaudiaBaltic journal of European studies2014 / p. 137-165 : ill https://artiklid.elnet.ee/record=b2673737*est

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journal article EST / journal article ENG

Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequencesIslam, Jamid Ul; Hollebeek, Linda Desiree; Rahman, ZillurJournal of retailing and consumer services2019 / p. 277-285 https://doi.org/10.1016/j.jretconser.2019.05.018 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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journal article EST / journal article ENG

Customer experience and commitment in retailing : does customer age matter?Khan, Imran; Hollebeek, Linda Desiree; Fatma, Mobin; Islam, Jamid Ul; Riivits-Arkonsuo, IiviJournal of Retailing and Consumer Services2020 / Art. nr. 102219 https://doi.org/10.1016/j.jretconser.2020.102219 Journal metrics at WOS Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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journal article

Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and ImplicationsHollebeek, Linda Desiree; Macky, KeithJournal of interactive marketing2019 / p. 27−41 https://doi.org/10.1016/j.intmar.2018.07.003

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journal article EST / journal article ENG

Engaging with (vs. avoiding) personalized advertising on social mediaLoureiro, Sandra Maria Correia; Hollebeek, Linda Desiree; Rather, Raouf Ahmad; Ruivo, Luis; Kaljund, Kristel; Guerreiro, JoaoJournal of marketing communications2023 https://doi.org/10.1080/13527266.2023.2289044 Journal metrics at Scopus Article at Scopus

journal article EST / journal article ENG

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book article

Expatriate as a brand : intercultural success stories of Estonian musiciansKaljund, Kristel; Peterson, Anne-LiisMusic and Human Mobility Redefining Community in Intercultural Context 20162016 / p. 252-259 : ill http://www.afahc.ro/ro/rcic/2016/rcic'16/icmhm'16_III/III.%2013.%20Kaljund-Peterson%20pp%20%20%20252-259.pdf

book article

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journal article

Experience marketing in country branding : theoretical developments and an Estonian case studySame, SiiriResearch in economics and business : Central and Eastern Europe2014 / p. 65-88 : ill

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book article

Experiential technology brands for generation YRiivits-Arkonsuo, Iivi; Leppiman, AnuProceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 20152015 / p. 1-11 : ill

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journal article EST / journal article ENG

Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic reviewHollebeek, Linda Desiree; Sarstedt, Marko; Menidjel, Choukri; Sprott, David E.; Urbonavicius, SigitasPsychology & Marketing2023 / p. 1074 - 1088 https://doi.org/10.1002/mar.21797 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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journal article

"Hea nimi on tugeva brändi üheks eelduseks" : [Printoni trükikoja brändist]Raun, Annely; Arvola, ReneÄrielu2003 / 8, lk. 15-16

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journal article EST / journal article ENG

The invisible leash: when human brands hijack corporate brands' consumer relationshipsGiertz, Johann N.; Hollebeek, Linda Desiree; Weiger, Welf Hermann; Hammerschmidt, MaikJournal of Service Management2022 / p. 485-495 https://doi.org/10.1108/JOSM-06-2021-0211 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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journal article

Issues of the legal protection of brand-name drugs in the European UnionKukrus, Ants; Kartus, RaulBaltic journal of European studies2011 / p. 192-210 https://artiklid.elnet.ee/record=b2428993*est

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newspaper article

Järjekestvuse ja ajakohasuse sümbioos : [TTÜ uuest tunnusgraafikast]Keevallik, AndresMente et Manu2011 / lk. 1 : ill https://www.ester.ee/record=b1242496*est

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newspaper article

Kauplused on täitunud eestikeelse turundusalase kirjandusegaVihalem, AnnÄripäev2003 / 4. märts, lk. 15 https://www.aripaev.ee/uudised/2003/03/03/kauplused-taitunud-eestikeelse-turundusalase-kirjandusega

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